Do users see the Source Tracker field?

No. The field is completely invisible. End users never fill it in, they never see it, it adds zero UX friction.

Do I need to add UTM parameters to my campaign URLs?

For UTM capture, yes. Add standard UTM parameters to your Google Ads, email, and social links (e.g. ?utm_source=google&utm_campaign=spring-sale). Referrer and landing URL are captured regardless.

Does the attribution data flow to my CRM?

Yes. All 7 data points are available as custom fields to map into HubSpot, Mailchimp, Brevo, or any of the 9 connected integrations.

Does Source Tracker work with multi-step forms?

Yes. The field captures attribution at page load, so it works on any form regardless of how many steps it has.

What if a user comes back later without UTM parameters?

Source Tracker captures the current visit's data. To persist attribution across visits, pair it with first-touch tracking in your CRM (most CRMs handle this natively).

Does it work with ad-blockers or privacy tools?

Yes. Source Tracker reads data from the URL bar and browser APIs, not third-party scripts, so standard ad-blockers don't affect it.

Which plan includes URL Source Tracker?

Pro ($79 lifetime) and Scale ($99 lifetime). Not available on Basic (free).

Attribution

URL Source Tracker for Framer Forms

Capture UTM parameters, referrer, and landing URL on every submission, automatically. No field to fill. Just attribution, the moment the user hits submit.

Try URL Source Tracker

Available on Pro and Scale plans

Forms Plugin inspector showing the Source Tracker field alongside a submission detail view with captured UTM, referrer, and landing URL values

URL Source Tracker Collector is a hidden form field that silently captures attribution data on every submission. It records five UTM parameters (source, medium, campaign, term, content), the referring URL, and the landing URL the visitor first hit on your site. Users never see it, never fill it in. The data arrives attached to the submission, ready for attribution analysis or CRM segmentation.

How It Works

Set Up in
Three Steps

Configured natively in Framer. No code, no external services.

01. Drop the Source Tracker field on your form

Add it to any form, single-step or multi-step. The field is invisible to end users.

02. Set it and forget it

No configuration needed. The field automatically reads UTM parameters from the URL, plus the referrer and the landing URL.

03. Receive attribution with every submission

All 7 data points (5 UTMs + referrer + landing URL) arrive in your email notifications and flow through to connected CRMs as custom properties.

Key Capabilities

Everything You Need,
Nothing You Don't

All 5 UTM parameters

Captures source, medium, campaign, term, content.

Referrer URL

Records the page the visitor came from.

Landing URL

Records the first page they hit on your site.

Invisible to end users

Completely hidden from the visible form, zero UX friction.

Zero configuration

Drop it in and it works.

Flows to every CRM

Data passes through to all 9 CRM integrations as custom fields.

Use Cases

Built for Real Work

Real teams, real forms. Here is how people put this to work.

01Use case

Campaign attribution

Know which Google Ads campaign, email blast, or LinkedIn post drove each lead. Stop guessing at paid ROI.

02Use case

Referrer tracking

See which partner site, blog post, or social platform sent a submission, even without UTMs.

03Use case

Landing page performance

Identify which pages convert best by segmenting submissions by landing URL.

04Use case

Paid vs organic routing

Route paid traffic leads to sales immediately, route organic to nurture sequences, all based on attribution data.

FAQ

Questions, Answered

Seven data points: UTM source, UTM medium, UTM campaign, UTM term, UTM content, referring URL, and landing URL (the first page on your site the visitor hit).

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